39% off
Best seller
Breathable shirting from 499
Cotton season is here
Handloom cotton that survives an Erode summer and forty washes.
Bedsheets, towels and curtains
Home linen, honestly priced
Mill-direct home textiles with no middle margin.
Free delivery over ₹ 1,500
Dispatched the same working day
Seven day returnsUnworn, tags on, no questions
Loom directBought from the weaver, not an agent
Pay by UPIScan, pay, and we confirm it
Shop by category
Everything we stock, grouped the way the shop floor is laid out.
Featured this season
Offers you can use today
Apply the code at checkout. Tap a code to copy it.
10%
off
First order
Welcome offer
Flat 10% off on your first order.
On orders over ₹ 1,000 Ends 31 Mar 2027
₹ 500
off
Festival
Saree festival
Rs.500 off on sarees worth Rs.4000 and above.
On orders over ₹ 4,000 Ends 30 Nov 2026
15%
off
Limited
Cotton carnival
15% off across cotton shirting.
On orders over ₹ 1,500 Ends 31 Oct 2026
New arrivals
Who we are
About Us
Three decades in Erode
Sri Varu Textiles started in 1998 with one counter and a scooter. Today we stock more than four hundred lines and supply retailers across Tamil Nadu, but we still buy the way we always did - directly from the weaver, in person, after seeing the loom.
What that means for you
- No agent margin between the loom and the shelf.
- Every roll inspected before it is put on sale.
- Thirty day replacement on colour bleed or stitching failure.
- Since
- 2023
- Pieces in store
- 21+
- Collections
- 7
- Customer rating
- 4.7★
In their words
What our customers say
Rated 4.7 out of 5 by our customers
Our customers ask for these by name
The Chettinad checks sell out every festival season. Consistent quality across lots, which matters for us.
Best value tee I have found
The collar has not lost shape after a dozen washes. Ordered three more in navy.
Genuine silk, genuine price
We buy for our showroom and the silk mark was on every piece. Weight and zari are exactly as described on the site.
Softer after every wash
Bought two of these in March and they have only got softer. The zari border has not blackened, which is more than I can say for what I paid double for elsewhere.
Good shirt, runs slightly large
Comfortable and barely needs ironing. I normally take a 40 and this one is a little roomy, so consider sizing down.
Print is exactly as shown
Colour is true to the photograph and the pillow covers actually fit standard pillows. Took three days to reach Perundurai.
Need a hand?
Talk to someone who knows the stock
#17, Vaniyambadi Main Road, S Kodiyur, Jolarpet, Tamil Nadu - 635851